Johnnie Walker — Quality Campaign (2010)
Visual Design for an Interactive Brand Experience
本頁整理 Johnnie Walker｜Quality Campaign 的視覺設計存檔， 聚焦於一件互動式品牌體驗專案中的場景構成、 敘事畫面與整體視覺系統。
我負責此專案的整體視覺方向與關鍵畫面設計， 包含互動場景視覺、敘事畫面、角色與物件元素， 以及畫面風格與版面系統的建立。
視覺以「探索」與「時間感」作為敘事節奏， 透過場景層次與視覺線索的轉換， 引導使用者在互動流程中理解品牌情境。
This page archives the visual design for Johnnie Walker｜Quality Campaign, an interactive brand experience focusing on environment design, narrative scenes, and a cohesive visual system.
I led the overall visual direction and key visuals, including environment visuals, narrative scenes, character and object elements, as well as the visual system for layout and style consistency.
The visuals use exploration and a sense of time as narrative rhythm, guiding users through the experience via scene transitions and visual cues.
by ZKO / @zkozkohi