MICHELIN｜米其林

Key visual illustration — a journey carved into tire tracks.

本頁整理 MICHELIN 之 Key Visual Illustration 視覺存檔。 作品以「壯遊」為核心概念：輪胎胎印如同一條道路， 每一道胎印中皆藏入一段風景——中國著名景點被縮進山水地貌之中， 使行進的痕跡成為一張可被觀看的地圖。 本案涵蓋 視覺概念、主視覺設計 與 插畫繪製。

This page archives a key visual illustration created for MICHELIN, built around the idea of a grand journey. Tire treads become roads, within which iconic landscapes emerge as miniature terrains and misty worlds. The project includes visual concept development, key visual design, and illustration.

by ZKO / @zkozkohi